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Globe Telecoms

Globe™ is a leading telecommunications company in the Philippines. Their mission is to transform and enrich lives through communications by way of our vision of making great things possible.

Business Needs

When Globe is planning to launch a value added service that would allow customers to embed their photo in their GCash card , it needed to develop its own stand-alone photo manipulation web app. At the same time, the company wanted to improve its operational efficiency. So Globe decided to have a prototype that would simplify photo uploading, photo re-sizing, provide graphical self-service capabilities, and package this for final printing.


To address these challenges, Globe is deploying a pilot solution based on PHP and jQuery technologies. One of the big reasons for choosing Apptics is that Apptics aim to design solutions that leverage existing IT investments and provide applications that to work well together. Apptics strive to keep down the number of technologies and cost to a minimum, and since Apptics ensures the interoperability of those applications, Globe does not need to worry about the integration and scalability of this application.

Apptics also is integrating this solution to their publishing house. The photo manipulation module is a self-service tool that helps customers to visually fit their photo in the GCash card themselves and have it saved printer ready. Its drag-and-drop graphical data displays can be used by any browser and experienced or non experienced users.

The prototype is being implemented first in the Research & Development Environment, where several hundred employees will eventually use it. Globe expects that it will gradually implement the new system for up to the large number of their subscribers, dramatically increasing the reach of their value added service offering.


With its new solution, Globe can process GCash Card customization requests with ease. Also, Globe saves resources it would have spent manually resizing photos to fit the card, staff can take advantage of simplified administration, and the solution’s efficiency is contributing to increased productivity.

  • Saves Time and Money
  • Simplifies Administration, Provides Better Analytical Capabilities
  • Rollout value added service immediately

Services Provided:

  • Web Development

Technologies Used:

  • PHP
  • jQuery


This case study is for informational purposes only. APPTICS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.